Dynamics 365 vs. Sugar CRM – A Comprehensive Comparison

Dynamics 365 vs. Sugar CRM: Which One Fits Your Business Needs Better?

Choosing customer relationship management definitely is not easy. With so many choices at your fingertips, weighing the various benefits and drawbacks of each should be in order to find a solution that works for your company. Other relatively new comers to the customer relationship management space are SugarCRM and Dynamics 365. Make a decision by going through the relative analysis. Another all-inclusive solution is Microsoft Dynamics 365. It is one product that shares integrations with most other products that Microsoft has to offer, such as Office 365 and Power BI. This generates automatic interest in businesses deeply aligned with the Microsoft stack.

Comparing Dynamics 365 vs. Sugar CRM

Microsoft Dynamics 365 offers loads of features, from marketing and sales to customer service, even field service management. It scores highly on scalability and design. The downside of all-encompassing is, unfortunately, there: it can have a learning curve that may be too steep for a smaller organization.

On the other hand, SugarCRM is intuitive and customizable with strong CRM functionality. It focuses more on sales automation. SugarCRM is tiny in size and hence very easy to use; therefore, it becomes a favorite for small or medium-sized business owners. Though it does not have the feature set like Dynamics 365, many enterprises find it quite useful.

With Dynamics 365, scalability is out of the box for fast-growing businesses, especially considering the feature set needed to handle huge data volumes and complex workflows. SugarCRM works for any size of business; there might be a little installation limitation in huge numbers. Dynamics 365 provides a host of features like artificial intelligence-driven insight and industry-specific solutions. SugarCRM provides a robust grounding in sales and customer relationship management.

SugarCRM integrates with most third-party applications, and Microsoft Dynamics 365 integrates easily with other products from Microsoft.

Dynamics 365 is more expensive compared to SugarCRM since it has more features that are suited towards large-scale organizations.

Conclusion

Your company’s needs, budget, and size will be the deciding factor in which customer relationship management system is best for you. If you’re looking for something that’s all about the degree to which you’ve already integrated, then Dynamics 365 is worth your consideration if you will and can make some serious investments in training. But if you’re looking for flexibility and a high degree of ease of use in a very affordable offering, then SugarCRM may be the way to go. You will have to assess every case in view of the requirements of the company and find out whatever lacunae in the research capacity is there and then make a final call.